Post Report

Post Report answers the question creators ask the morning after they publish: what did that post actually do for me? It opens on your newest post (a switcher lists roughly your last 30) and follows it through a five-stage funnel: Reached, Commented, DMs sent, Link taps and Orders. Instagram reports the first two itself. The last three exist because knit.bio connects a DM, a tracked tap and a sale back to the post that started them.

Below the funnel the report has nine sections: How far it went (reach, plays, likes, saves, follows from the post, profile visits, watch time, engagement rate and where it ranks against your recent posts); What people said (the comment mix, the questions people kept asking, and the spam Comment Shield hid); What the automation did with it; What it sent to your page (tap-through and where the taps went); What it earned (orders, revenue, revenue per 1,000 people reached, time to the first order and your best seller); Who it brought you (new superfans and leads, and who is worth answering personally); What it gave your page (FAQ candidates and demand you have nothing for yet); Do this next (ranked actions); and Against your recent posts (the same stages for everything you posted lately, where clicking a row opens that post).

On Pro and Max the report also shows what the post earned (revenue, revenue per 1,000 people reached, how soon the first order came and your best seller) and the against-your-recent-posts table. On Free and Starter you still see how many orders were traced to the post, and every other section, and those two parts show a lock instead of a number.

A dash is not a zero. A number that could not be measured shows as “—” or “N/A”, with a note on hover saying why: Instagram does not report that metric for Stories, or the post is too old to trace. knit.bio only started connecting DMs, taps and sales to the post that caused them on the date shown in the report’s banner, so for older posts reach and comments are real and everything after them is unknown, not zero.

A section for a feature you have not set up (Auto-DMs, Comment Shield, a store, a linked page) collapses to one line that points at how to switch it on, so every report reads as one complete arc. Real history always wins over that nudge: if an automation that ran on this post has since been deleted, its numbers still show.

The funnel deliberately has no “page visits” stage. Nothing ties one tracked tap to one page session, so that stage would be a guess dressed up as a measurement. Where the taps went is in the What it sent to your page section instead.