Analytics overview
Your headline numbers, with a plain sentence for every chart.
How it works
The Overview tab leads with four 30-day figures (Reach, Interactions, Profile views, Followers), each with its change against the 30 days before and a sparkline. Under them sit a reach chart and an "Engagement health" panel of four rings: Engagement rate, Discovery (the share of your reach from people who do not follow you), Engaged of reached, and Save rate.
Every chart carries a one-line summary written from your own numbers, such as "Reach is up 12% on the 30 days before", and a "View as table" link that shows the same data as a table.
A number Instagram did not report shows as "-", never as 0: unknown is not the same as nothing happened. Figures refresh from Meta every 15 minutes; use Refresh in the top bar to force an update. Health scores, benchmarks and peer comparisons live in Deep Dive.
Set it up
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Read the sentence first
Each chart opens with what to take from it. Check the sentence, then use the chart to see whether you agree.
Tips to get the most out of it
- A high reach with a low engagement rate usually means the content is compelling to see but not to interact with. Try ending posts with a clearer prompt.
- Save rate is the strongest "worth coming back to" signal Instagram gives you. Chase saves over likes when judging what to make more of.