Rates Intelligence / by knit.bio

How much should I charge for an Instagram post?

Find a starting price for your posts, Reels, Stories and carousels. Adjust it to your work. Share a rate card that feels like you.

Free to use. No login or Instagram connection needed.

Start with your audience

Example profile, ready for your numbers.

Instagram
Refine with performance & campaign rights

A pricing starting point, grounded in explicit assumptions. Your production costs, audience fit and negotiated scope still matter. See how it works.

Your rate card

knit.bio
₹26,250

per post / INR

Organic posting onlyRates Intelligence by knit.bio

Your work. Your numbers.

Prefilled for you. Edit any rate to make it yours.

One in-feed photo

Suggested ₹19,700 - ₹32,800

Model suggestion

One edited short video

Suggested ₹29,550 - ₹49,200

Model suggestion

One Story frame

Suggested ₹6,900 - ₹11,500

Model suggestion

Up to 5 slides

Suggested ₹24,600 - ₹41,000

Model suggestion

Suggestions change with your inputs. Your edits stay yours.

You know your rate. Find the next deal.

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The thinking behind the number

How are these Instagram rates calculated?

Rates Intelligence is a planning model, not a survey of paid brand deals. It reuses knit.bio’s follower tiers and reach-based engagement bands, then applies the assumptions below. Estimates are shown as a ±25% negotiation range; that range is not a statistical confidence interval.

Suggested rate = follower baseline × engagement adjustment × reach adjustment × niche factor × format factor × campaign-rights factor

Audience size sets the starting point

We interpolate between baseline post prices at 1K, 10K, 50K, 100K, 500K, 1M and 10M followers. US planning anchors are $100, $250, $750, $1,500, $5,000, $10,000 and $50,000. India uses a 60× local pricing scale in INR. This is an explicit market assumption, not a live exchange rate. Below 1K followers the baseline scales from zero.

Performance refines the estimate

Optional engagement means interactions divided by reach, times 100. We compare it with a tier reference of 6% below 10K followers, 5% at 10K-100K, 4% at 100K-1M and 3% at 1M+. The square-root adjustment is capped at 0.75×-1.5×. Optional average reach is compared with a 30%-of-followers planning reference, with a square-root adjustment capped at 0.5×-2×. Missing inputs leave these adjustments at 1×.

Format and specialist work count

A post is 1×, an edited Reel 1.5×, one Story frame 0.35× and a carousel of up to five slides 1.25×. Niche factors are lifestyle 1×, beauty/fashion 1.15×, food/travel 1.05×, fitness/wellness 1.1×, tech/business 1.25× and entertainment 0.95×. These are editable-model assumptions about scope and audience fit, not measured niche premiums.

Campaign rights are priced separately

We add 30% for 30 days of paid-ad usage, 75% for 90 days, and 25% for 30-day category exclusivity. Add-ons are additive on the organic base. Results round to ₹50 or $5. Taxes, travel, props, extra revisions, perpetual rights and agency fees are excluded. Agree these with the brand and edit your quote to cover your costs.

Model v1. Your selected tier: micro. Current post baseline: ₹26,250. Engagement: 1.00×. Reach: 1.00×. Niche: 1.00×. Rights: 1.00×. Instagram post suggestion: ₹26,250.

Before you send that quote

Instagram pricing questions, answered.

How much should I charge for an Instagram post?

Start with your follower count, typical reach, content format and production costs. Rates Intelligence gives you a suggested negotiation range and lets you edit your own price. It is a transparent planning estimate, not a guaranteed offer or a measured market average. Add usage rights and exclusivity when a brand asks for them.

How much should I charge for Instagram Stories?

This model prices one Story frame at 35% of a comparable in-feed post, before campaign rights. For a three-frame Story, multiply the per-frame rate by three and adjust for the actual scope. Typical Story views, production effort and a link placement can change the price you negotiate.

How much should I charge for an Instagram Reel?

Rates Intelligence uses 1.5 times the post baseline for one edited Reel to account for video production. It is a starting assumption you can override. Charge separately for extra filming, multiple concepts, revisions, travel or paid-ad licensing that go beyond your quote.

What should I charge with 10,000 followers?

At 10,000 followers, the model starts a single organic post at $250 in the US market or ₹15,000 in the India market, before optional performance and niche adjustments. These are knit.bio planning anchors, not surveyed averages. The suggested range is 25% below to 25% above the adjusted estimate.

Is Rates Intelligence free, and do I need to connect Instagram?

The public calculator is free and needs no login, Instagram connection or Meta permissions. Enter your numbers manually, edit suggested prices, and share or download a knit.bio-branded rate card. You can also access it inside the Money section and explicitly save prices to your existing rate card.

Are my rates shared automatically?

No. Your public calculator edits stay in the current browser tab until you choose to share or download them. A shared link contains your inputs and selected prices in its URL fragment, so anyone you send it to can open the same card. In the Money section, saved prices remain part of your account and only change when you save.