Deep Dive: For brands
A sponsorship report a brand can trust: cost, tail, audience match and proof.
How it works
Pick a deal from Deal Desk. The tab sets the fee against what happened: cost per 1,000 people reached, per engagement, per click and per order. Where the fee is in US dollars it also compares with a typical paid-social range, which is approximate.
The tail report shows how clicks on the deal’s tracked link keep arriving for weeks after a brand has stopped looking. Attach a tracked link to the deal to switch it on. Audience match scores your followers’ age, gender and location against what the brand asked for. Age, gender and location arrive as three separate breakdowns, so the combined match can only be bounded by the smallest of the three, and the card says so.
"Measured, not claimed" lists where each figure came from and when it was read. Deliverable compliance says, for each contracted item, whether it was posted, on time and labelled, or that we cannot tell. Nothing on this tab is invented: what was not measured stays blank.
Set it up
- 1
Choose the deal
Open For brands and pick a sponsorship. Use Refresh numbers to read the latest reach and engagement for its posts.
Open Deep Dive - 2
Set what the brand asked for
Enter the age range, gender and countries in the audience match card to see how closely your followers fit.
Tips to get the most out of it
- The tail report is the strongest argument for a repeat booking: it shows the value that arrives after the brand’s own check-in.
- A deal that shows a real cost per click and per order is far easier to renew than one that only shows reach.