Deep Dive: benchmarks and peers

Deep Dive is the second Insights page. Analytics says what happened; Deep Dive says what it was worth and what to do next, and keeps what Instagram forgets. Its Performance tab opens with an account health score, a weighted 0–100 roll-up of six rates drawn as a ring and a radar, and a "How you stack up" panel that places each rate against the healthy range for creators at your follower tier. Those ranges are published approximations, so read them as a healthy zone, not a target.

Below that: eight more rates, a scatter of every recent post (reach against engagement rate), when your posts do best by weekday and time of day, and a peers card. The peers card compares you with other connected accounts of your size once at least 10 exist. Until then it shows the published range for your tier and says it is a cold start.

"Is your latest post normal for you?" draws your last posts against the middle half of your own posts, so one quiet post is not mistaken for a trend. "Distribution health" follows the share of your reach from people who do not follow you, day by day. Neither ever claims your account is being penalised, because nothing in Instagram’s data can show that.

Any card that does not have enough data yet shows illustrative numbers with a "Sample data" label and says what it is waiting for, so a new account can see what each card will tell it.