TikTok Pixel

Attribute TikTok ad traffic and build audiences from your visitors.

Premium Public page

How it works

Your TikTok Pixel ID is injected as the official ttq snippet, which loads TikTok’s events library and fires a page event.

TikTok can then attribute ad traffic, build audiences, and optimize delivery based on people who reach your page.

How it flows

Paste Pixel ID
Validated & stored
ttq snippet on /you
Events in TikTok

Set it up

  1. 1

    Open TikTok Events Manager

    In TikTok Ads Manager → Assets → Events → Web Events, open or create your pixel.

    ads.tiktok.com
  2. 2

    Copy the Pixel ID

    It is a ~20-character alphanumeric ID.

  3. 3

    Paste and save

    In Settings → Integrations → TikTok Pixel, paste the ID, Save, and keep auto-inject on.

Configure in Settings

Official resources

Tips to get the most out of it

  • Send warm organic-TikTok traffic to a knit.bio page and capture it for retargeting.
  • Build Lookalike audiences from engaged visitors to scale a winning creative.
  • Track which TikTok campaigns drive real link clicks, not just views.