Google Ads

Track ad-campaign conversions so Smart Bidding optimizes for value.

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How it works

Your Conversion ID (AW-XXXXXXXXX) and optional label are injected via gtag. If GA4 is also connected they share the same tag; otherwise the Ads tag loads on its own.

This tells Google Ads when a visit (and, with a label, a specific action) happened on your page.

How it flows

Paste Conversion ID
Validated & stored
gtag config on /you
Conversions in Google Ads

Set it up

  1. 1

    Create a conversion action

    In Google Ads → Goals → Conversions, create or open a conversion and open its tag setup.

    ads.google.com
  2. 2

    Copy the ID and label

    Copy the Conversion ID (AW-…) and the Conversion Label.

  3. 3

    Paste and save

    In Settings → Integrations → Google Ads, paste both and Save.

Configure in Settings

Official resources

Tips to get the most out of it

  • Feed conversion signals back to Google so Smart Bidding optimizes toward valuable clicks, not just cheap ones.
  • Run search or YouTube ads straight to your knit.bio page for a fast, low-friction landing experience.
  • Compare cost-per-conversion across campaigns and cut the ones that don’t pay back.