Overview metrics

Views, clicks, CTR, sessions, engagement & bounce.

All plans Dashboard

How it works

The Overview tab headlines your key numbers: Page Views, Unique Visitors, Total Clicks, and click-through rate (CTR), each with a trend vs the previous period.

Session quality is shown too: total Sessions, Engagement Rate (engaged sessions) and Bounce Rate, plus a traffic-over-time chart and a conversion funnel from Page Views down through clicks.

Set it up

  1. 1

    Read the trends

    Focus on the arrows: a rising CTR with flat views means your links got more compelling; falling CTR means the opposite.

Open Analytics

Tips to get the most out of it

  • A low CTR with high views = strong traffic, weak links. Tighten titles and reorder.
  • A high bounce rate often means the top of your page doesn’t match what you promised elsewhere.