Audience

New vs returning, superfans, devices & locations.

All plans Dashboard

How it works

The Audience tab shows loyalty: new vs returning visitors and your "superfans" (frequent returners), alongside where people come from (traffic sources / referrers), what devices they use, and their locations (country, region, city).

Set it up

  1. 1

    Segment your growth

    Compare new vs returning over time to see whether you’re acquiring or retaining, and which sources bring the most loyal visitors.

Open Analytics

Tips to get the most out of it

  • Double down on the traffic sources that bring returning visitors, not just the biggest ones.
  • If a country over-indexes, tailor an offer or payment method (e.g. UPI for India) to it.