How to Add a Link in Your Instagram Bio (Step-by-Step, 2026)

This is the single most common question in the "link in bio" category, so here's the direct answer first, then the part most guides skip: what to actually put there.

Adding the link (mobile app)

• 1. Open Instagram and go to your profile.
• 2. Tap Edit profile.
• 3. Tap the Website (or "Links") field.
• 4. Paste your URL and tap Done, then Save.

Business and Creator accounts can add a few extra links here; personal accounts get one. Either way, the field only holds a handful of raw URLs — it can't show a page, a photo, or a button of its own.

Adding it from desktop

Go to your profile on instagram.com, click Edit profile, paste the URL into the Website field, and click Submit. Same field, same result.

Why one raw link usually isn't enough

The bio link field is built for a single destination. The moment you have more than one thing to point people to — a shop, a new video, a newsletter, a booking page — you're stuck either picking one and dropping the rest, or swapping the link every time you post (which breaks the "link in bio" instruction on every older caption). That's the whole reason the link-in-bio category exists: a small page you put in that one slot, permanently, and update instead of the link itself. We cover the full idea in What Is a Link in Bio?

What to put in that field today

If you don't have a page yet, the fastest path is a free one:

• 1. Claim your username at knit.bio — your page lives at knit.bio/yourname, so it's instantly recognisable next to your handle.
• 2. Pick a template from the template library and drop in your links, socials, and anything you sell.
• 3. Copy the page URL and paste it into Instagram's Website field, exactly like above.

From then on, you only ever touch your knit.bio page — the Instagram field never needs to change again. Start free, or read the full beginner's guide first.

A few things people get stuck on

• Story link stickers are separate. They let you drop a clickable link into an individual Story for 24 hours — useful, but not a replacement for the permanent bio link everyone sees on your profile.
• Broadcast channels and DMs can carry links too, but neither is visible on your profile the way the bio link is — it's still the highest-traffic slot you have.
• Changes are instant. There's no review or delay; the new link is live on your profile as soon as you tap Save.