Finding your real superfans
Orders, DMs, link taps, shares and testimonials — turned into one ranked list.
How it works
Every person who has messaged you, tapped a link in a DM, bought something, shared your post, or left a testimonial gets scored on what they actually did, and sorted into three tiers: Inner circle (your top tier), Regulars (real, repeated engagement), and Warming up (just enough activity to register). Someone with no activity in the last 90 days, or too little of it, is not ranked at all — this is not a follower count.
Recent activity counts more than old activity — someone who bought from you last year and has gone quiet since ranks lower than someone equally engaged today. Nothing here reads your public page traffic: browsing your bio page is anonymous by nature, so only things tied to your actual Instagram conversation with that person (a DM, a purchase, a tapped link, a share, a testimonial) ever contribute.
On the free plan you see the real numbers — "3 people in your inner circle" — without their names. Upgrading reveals exactly who they are, why they rank where they do (as a few honest tags like "3 orders" or "tapped 4 of your links", never the underlying math), and gives you a way to act on it.
Each card also shows whether that person is reachable by DM right now: Instagram only allows a message within 24 hours of their last one to you, so a person who bought something a week ago but hasn’t messaged since is correctly shown as not currently DM-able, even though they still rank highly.
An Inner circle fan with a username gets a one-tap Protect button. It adds them to your Comment Shield allowlist, which is always checked first and always wins — so a keyword or spam rule can never accidentally hide a comment from the person the ranking just told you matters most.
Sort the list by score (the default), alphabetically, by DMs, by orders, or by who was active most recently — whichever answers the question you actually have. Export the current view to CSV, copy every handle (or just the ones you've selected) to your clipboard, or select people and message them directly from the page.
The message composer can attach one product from your store as an early-access drop — sent as its own message right after your note, using the same checkout your automations already use. Anyone outside the 24-hour window is reported back to you by name rather than silently skipped, so you know exactly who to reach a different way.
How it flows
Set it up
- 1
- 2
Read the tiers
The three tiles at the top are real on every plan — Inner circle, Regulars, Warming up.
- 3
See who they are (Starter+)
Each card shows their handle, a couple of honest reasons for their rank, and whether they can be DMed right now.
- 4
Act on it
Select one or more people and click Message to send a note, or attach a product for an early-access drop. Export or copy handles for anything you'd rather do by hand.
Tips to get the most out of it
- Protect your Inner circle before you tighten Comment Shield's rules — a wide net that's fine for strangers can catch an enthusiastic regular commenter by accident.
- Use "Sort by: Most recently active" before a launch to find who to DM directly, and "Most orders" when you want your actual repeat buyers, not just whoever's DMed you the most.
- A drop attached in the composer only reaches people inside Instagram's 24-hour DM window — for anyone reported back as skipped, copy their handle and reach out with a comment or story mention instead, which resets that window.
- Sort the Money Inbox by "Superfans first" too (see the Inbox article) so a real buyer never gets buried under a pile of older fan mail right before a launch.
- A Broadcast can target any of the three tiers on their own — Inner circle, Regulars, or Warming up — from the audience picker's "Who gets it" step, so a launch note can go to your Regulars without also going to Inner circle people who already heard about it another way. Each fan is reached by email if they left an address and by Instagram DM if they messaged you in the last 22 hours; the two switches follow the kind of list: Instagram people switch the DM on, address lists switch email on.