Milkshake made the link-in-bio page feel like a mini-website instead of a plain list, and that's a genuinely good idea. But it's built mobile-first around its own app, with no built-in way to actually sell something and fairly basic analytics. knit.bio gives you that same card-based, personal-page feel from a full web dashboard on any device — plus a store, checkout, and real analytics underneath it.
| Feature | knit.bio | Milkshake |
|---|---|---|
| Build & edit your page | Full web dashboard — any device, no app required | Built mobile-first, designed around its phone app |
| Sell products directly | Yes — digital products, a storefront, and checkout, built in | Not built in |
| Fee when you sell | 0%, on every plan, forever | N/A — no native checkout to take a cut of |
| Click, visitor & product analytics | Full analytics included, on every plan | Basic, limited analytics |
| Free plan | Yes — unlimited links, one page, forever | Yes, with limited features |
Yes — pick a theme and customize colors, fonts, and button styles per page. The layout renders identically whether you build it from your phone or a laptop.
Nothing changes on Milkshake's side — you'd rebuild your links and blocks on knit.bio (most creators do this in under 10 minutes using a template) and then point your Instagram bio link at the new page.
Yes — both the page builder and every published page are fully responsive. You're just not limited to only the app the way you are with a mobile-only tool.