Carrd is a great general one-page website builder, but it wasn't built specifically for link-in-bio: the free plan has no click analytics, no custom domain, and no way to sell anything without bolting on another tool. knit.bio is built around the two things a bio link actually needs — knowing what your audience taps, and a place to sell — both included from the free plan.
| Feature | knit.bio | Carrd |
|---|---|---|
| Built for | Link-in-bio pages specifically — click and visitor tracking out of the box | General one-page websites — no bio-link-specific features |
| Analytics on the free plan | Yes — full click and visitor analytics, free | None — analytics requires a paid plan |
| Sell products directly | Yes — digital products, a storefront, and checkout, built in | Not built in — no native checkout |
| Fee when you sell | 0%, on every plan, forever | N/A — no native checkout to take a cut of |
| Free plan | Yes — unlimited links, one page, forever | Yes, but no custom domain, forms, or analytics |
If you need a fully custom one-page site for something other than a link-in-bio page, Carrd's flexible builder is built for that. knit.bio is purpose-built for the link-in-bio use case — click tracking, social-ready blocks, and a store are there from the start instead of configured from a blank canvas.
Yes — click and visitor analytics are included on every knit.bio plan, including free. On Carrd, analytics is part of the paid Pro Standard tier, not the free plan.
Yes — rebuild your links and blocks on a knit.bio template (most creators do this in under 10 minutes), then point your Instagram/TikTok/YouTube bio link at your new page.